This project required particular sensitivity, as it was essential to create a respectful and meaningful context without capitalizing on the tragedy. The result was an emotional and impactful project that helped unite and strengthen the Swedish football family. In my role, I worked strategically to develop written and visual communication as well as the overall digital communication plan. The project included the activation of national team players, supporters, and the general public, in close coordination with the organization. We organized a memorial ceremony where we before spoke with Pelle, survivor of the shooting, and players about the tragic event and emphasized the meaning of supporters’ solidarity. This project demonstrated the power of standing together as part of something greater—the blue and yellow family. Read more and see full video with Pelle: https://www.svenskfotboll.se/nyheter/landslag/2024/10/intervju-pelle/